Paid Online Advertising: 3 Top Ad Platforms

If you’re considering the idea of using paid online advertising in order to direct traffic to offerings on your Fresh Store Builder store or review site, you have a lot of choices. However, when trying to choose an ad platform, it can be quite overwhelming. No worries, here is some help …

3 Online Ad Platforms To Consider

top 3 online ad platformsThere are several top platforms from which to choose. Here are some of the pros and cons of the top three:

Google AdWords

The most popular choice for pay-per-click advertising is Google AdWords.  Why? Simply because of the amount of traffic that can be provided.  The sheer volume of available traffic is one of the biggest benefits of choosing this platform.  Another benefit of Google is that it allows you to place your ads on the top of their search engine pages almost immediately.

Possible Concerns:  There is a bit of a learning curve for using the platform. Also, the cost per click can be quite expensive (especially if you don’t know what you are doing.)

Yahoo/Bing

While Google may be the “Big Dog,” not everyone is a die-hard fan. The Yahoo/Bing network provides a platform for marketers to reach those who do not use Google as their search engine.  And a neat benefit of using the Yahoo/Bing platform is that the cost per click can be much lower. This provides a great opportunity to test your ad copy and your keywords before transferring them for use on AdWords.

Possible Concerns:  The obvious drawback of using this platform is that the search volume is much lower when compared to using Google AdWords.

Facebook

With Facebook as one of the largest social media networks, you get a chance to introduce your affiliate products to possibly millions of potential Amazon customers in your region(s).  With several targeting options available, Facebook will allow you to target specific geographical regions, demographics, and even user interests.

Further ideas: Make sure you are subsribed to the official Fresh Store Builder YouTube Channel for more traffic ideas and strategies.

Possible Concerns:  The click-through rate on Facebook is much lower than paid ads that are triggered by search queries because most Facebook users are not on the page seeking to buy a product. Another possible drawback is that you will need to constantly refresh your ads so that your audience does not get ad fatigue.

These are just three of many ad platforms that are available.  Check them out and discover what will be best for you …

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