First up we just need to find some products and get some ideas for niches. This starts the creative process and once we have a few different groups of products to look at we can analyse them further. Here are some methods to find products on Amazon:
- Amazon Best Sellers Lists – Browse the site to find these
- Amazon Associates Emails – Sign up for these in your Amazon Associate Account and you will get notifications of new products, special offers etc.
- Randomly Browse Amazon – Just click around and see what you stumble upon!
- Current Trends – what new products have been launched? Take a look at newspaper articles, tv shows etc.
- Your own interests – what do you know about and what are your hobbies?
- Google Trends – this tool shows what is popular, what is becoming popular and what is losing popularity
Important Tip: Look for specific niches (e.g. “Mens Mountain Bikes” instead of “Bikes) as this helps you stay focused
Once you have found a few niches to explore further, we then take a look at a few key points relating to Amazon and the products.
Checking the Quality of Amazon Products
If the products on Amazon are scarce, poorly priced or clearly not popular then it is not worth promoting them – no matter how attractive the niche in other ways. Follow these key points:
- Firstly make sure there are enough products to create a decent size store from (some niches may only have a handful of products however, and this is fine also).
- Make sure a good selection of the products have reviews, a few different sellers and preferably sold by Amazon themselves. You don’t want to build your site and then find that the products are discontinued.
- Check postage costs – high postage will lower conversions and this cannot be accurately shown on a 3rd party site. Free postage is preferable.
- If the product niche is new then you can take the risk on reviews coming over time and more products being added.
- Also consider the price of the products and how likely people are to buy. An LCD television is expensive and will give you a lot of commission, but the conversions will be lower.
- Impulse purchases (DVDs, Books, Gadgets etc.) will have a higher conversion but lower commissions.
- Consider also the 24 hour cookie and how much research people need to do to make a purchase. Using Fresh Store Builder you don’t have to worry about this, as it uses a shopping cart and that means the referral can be made up to 90 days later.
Important Note on Commissions: For Amazon UK sites there is a £7 cap on commission for any single item, meaning that the ideal price for products you promote is about £100 (depending on how many products you sell in a month, as the commission rate increases). Therefore, don’t promote expensive products in the UK as a rule. In Amazon USA some categories have a fixed percentage – electronics is 4% – and this changes often so make sure you are up to date on this.